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Traditionally, although metro cities have always contributed more towards occasion specific sales, with the flow of information and easy access to wide range of brands, non-metro towns have emerged as parallel contributors of this market as well. “The consumers of Tier II & III cities are increasingly following the latest trends and wants to be in sync in as far as fashion goes of their counterparts in metros and Tier I cities. And with availability of proper infrastructure of malls and high streets, it has now become easier to gain foothold in these markets,” says Pratikh Rajpuria, Director, Manish Creations.
Popular Segments
Every occasion/festival calls for its own style and product categories. Under the men’s wear segment, sherwanis, jodhpuris, bandhgalas reign as the top demanded apparels in the ethnic wear segment. While party shirts dominate the western wear segment – generally reserved for formal occasions – suits, mandarins, tuxedos, zoot suits, shirt coordinates, etc., enjoy a healthy demand.
Under the women’s segment sarees, lehengas, suits, western wear, fusion wear, party gowns and dresses, gym wear, yoga clothes and travel wear are some of the popular segments in occasion wear.
“Kurtas and kurta jackets find maximum focus during small occasions and festivals. For grooms wear, Manyavar sherwanis are an evergreen choice. The Indo-western category is also finding its own loyalists amongst consumers who love to experiment and mix and match. For example, a sleeveless jacket paired with a shirt enhances the entire ensemble. Amongst women, lehengas are the go-to category. At Mohey, we channelize our expertise with handwork and combine it with the latest trends to craft our lehenga ranges,” says Kumar Saurabh.
Currently, a number of major players are attempting to redefine this category, and the teeming opportunities has lured in many premium brands to enter the occasion wear segment by enhancing their existing product offering to cater to this market. In the years to come, the occasion wear market is expected to transform into a more detail-oriented and fashion conscious segment along with the rising aspirations of the Indian consumer.
Zara has launched its first ever store in the east at South City Mall in Kolkata, India.
The store which is spread across over 23,000 sq. ft will the brand’s collection for all three Zara product ranges- Men, Women and Kids
The store which is spread across over 23,000 sq.ft. will the brand’s collection for all three Zara product ranges- men, women and kids.
The essence of the new store image can be summed up in four words: beauty, clarity, functionality and sustainability. A sleek white surface spans the ceiling and walls so that the limits within the store are no longer defined. This helps to create the illusion of space and freedom while creating a backdrop which enhances the beauty of the fashion creations. The space invites the customer to enjoy as never before the experience of feeling, touching, observing and interacting with the merchandise.
French luxury menswear brand and legendary tailoring house, Cifonelli, has engaged youth icon Maharaja Padmanabh Singh of Jaipur as its global brand ambassador. The brand, regarded as one of the world’s greatest suit makers, collaborated with dynamic Maharaja as his royalty truly denotes the historical identity of the brand.138 year old brand, Cifonelli, marked its entry in India in 2017 and has been dressing clients exclusively in the country via trunk shows or one on one fittings
138 year old brand, Cifonelli, marked its entry in India in 2017 and has been dressing clients exclusively in the country via trunk shows or one on one fittings. Having fitted several important personalities across the world, the brand has for the very first time got an Indian as their brand ambassador.
Cifonelli’s inspiration has always been a regal prince spending holidays either in a Countryside Castle during the winter or exploring a Paradisiac Island for the summer. This season, has been inspired by the British style brought to India during the first period of colonialism. The presence, stature and history of Maharaja Pamanabh Singh made no doubt of the matching ambassador he would do.
Talking about the collaboration, Erwan Camphuis, CEO, Cifonelli, said: “India has a vast and rich tailoring culture and history which is also acknowledged across the world. His Highness Padmanabh Singh is an epitome of tailored fashion in India.”
Adding further, John Vizzone, Creative Director, Cifonelli, said, “Cifonelli stands for true legitimacy in tailoring. It stands for ceaseless elegance and continually contemporises the fittings for the customers. Creating a line for His Highness has been a pleasure for us as we share a common passion for customisation, precision and emotional connect.”
Walmart Inc on Tuesday said that it is planning to acquire plus-sized clothing startup ELOQUII.Known for its trend-driven, fashion-focused assortment, ELOQUII is all about great-fitting and great-looking apparel specifically designed for women size 14 and up
According to Andy Dunn, SVP of Digital Consumer Brands, Walmart US eCommerce, “This year, we’ve made great progress adding new brands, developing exclusive products, and launching new fashion partnerships. As the retail landscape evolves at light speed, we remain firm in our belief that it’s not just about selling brands, it’s also about building brands and customer relationships. As such, we are laser focused on developing a portfolio of direct to consumer brands with a unique assortment you can’t find anywhere else.”
Known for its trend-driven, fashion-focused assortment, ELOQUII is all about great-fitting and great-looking apparel specifically designed for women size 14 and up. Today, more than half of women age 18-65 in the US wear size 14+.
“We know they’re looking not just for basics, but also for on-trend pieces that allow them to express their individuality. This is a segment of the market that has been historically underserved and neglected. We believe she deserves better,” said Dunn.
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Traditionally, although metro cities have always contributed more towards occasion specific sales, with the flow of information and easy access to wide range of brands, non-metro towns have emerged as parallel contributors of this market as well. “The consumers of Tier II & III cities are increasingly following the latest trends and wants to be in sync in as far as fashion goes of their counterparts in metros and Tier I cities. And with availability of proper infrastructure of malls and high streets, it has now become easier to gain foothold in these markets,” says Pratikh Rajpuria, Director, Manish Creations.
Popular Segments
Every occasion/festival calls for its own style and product categories. Under the men’s wear segment, sherwanis, jodhpuris, bandhgalas reign as the top demanded apparels in the ethnic wear segment. While party shirts dominate the western wear segment – generally reserved for formal occasions – suits, mandarins, tuxedos, zoot suits, shirt coordinates, etc., enjoy a healthy demand.
Under the women’s segment sarees, lehengas, suits, western wear, fusion wear, party gowns and dresses, gym wear, yoga clothes and travel wear are some of the popular segments in occasion wear.
“Kurtas and kurta jackets find maximum focus during small occasions and festivals. For grooms wear, Manyavar sherwanis are an evergreen choice. The Indo-western category is also finding its own loyalists amongst consumers who love to experiment and mix and match. For example, a sleeveless jacket paired with a shirt enhances the entire ensemble. Amongst women, lehengas are the go-to category. At Mohey, we channelize our expertise with handwork and combine it with the latest trends to craft our lehenga ranges,” says Kumar Saurabh.
Currently, a number of major players are attempting to redefine this category, and the teeming opportunities has lured in many premium brands to enter the occasion wear segment by enhancing their existing product offering to cater to this market. In the years to come, the occasion wear market is expected to transform into a more detail-oriented and fashion conscious segment along with the rising aspirations of the Indian consumer.
Zara has launched its first ever store in the east at South City Mall in Kolkata, India.
The store which is spread across over 23,000 sq. ft will the brand’s collection for all three Zara product ranges- Men, Women and Kids
The store which is spread across over 23,000 sq.ft. will the brand’s collection for all three Zara product ranges- men, women and kids.
The essence of the new store image can be summed up in four words: beauty, clarity, functionality and sustainability. A sleek white surface spans the ceiling and walls so that the limits within the store are no longer defined. This helps to create the illusion of space and freedom while creating a backdrop which enhances the beauty of the fashion creations. The space invites the customer to enjoy as never before the experience of feeling, touching, observing and interacting with the merchandise.
French luxury menswear brand and legendary tailoring house, Cifonelli, has engaged youth icon Maharaja Padmanabh Singh of Jaipur as its global brand ambassador. The brand, regarded as one of the world’s greatest suit makers, collaborated with dynamic Maharaja as his royalty truly denotes the historical identity of the brand.138 year old brand, Cifonelli, marked its entry in India in 2017 and has been dressing clients exclusively in the country via trunk shows or one on one fittings
138 year old brand, Cifonelli, marked its entry in India in 2017 and has been dressing clients exclusively in the country via trunk shows or one on one fittings. Having fitted several important personalities across the world, the brand has for the very first time got an Indian as their brand ambassador.
Cifonelli’s inspiration has always been a regal prince spending holidays either in a Countryside Castle during the winter or exploring a Paradisiac Island for the summer. This season, has been inspired by the British style brought to India during the first period of colonialism. The presence, stature and history of Maharaja Pamanabh Singh made no doubt of the matching ambassador he would do.
Talking about the collaboration, Erwan Camphuis, CEO, Cifonelli, said: “India has a vast and rich tailoring culture and history which is also acknowledged across the world. His Highness Padmanabh Singh is an epitome of tailored fashion in India.”
Adding further, John Vizzone, Creative Director, Cifonelli, said, “Cifonelli stands for true legitimacy in tailoring. It stands for ceaseless elegance and continually contemporises the fittings for the customers. Creating a line for His Highness has been a pleasure for us as we share a common passion for customisation, precision and emotional connect.”
Walmart Inc on Tuesday said that it is planning to acquire plus-sized clothing startup ELOQUII.Known for its trend-driven, fashion-focused assortment, ELOQUII is all about great-fitting and great-looking apparel specifically designed for women size 14 and up
According to Andy Dunn, SVP of Digital Consumer Brands, Walmart US eCommerce, “This year, we’ve made great progress adding new brands, developing exclusive products, and launching new fashion partnerships. As the retail landscape evolves at light speed, we remain firm in our belief that it’s not just about selling brands, it’s also about building brands and customer relationships. As such, we are laser focused on developing a portfolio of direct to consumer brands with a unique assortment you can’t find anywhere else.”
Known for its trend-driven, fashion-focused assortment, ELOQUII is all about great-fitting and great-looking apparel specifically designed for women size 14 and up. Today, more than half of women age 18-65 in the US wear size 14+.
“We know they’re looking not just for basics, but also for on-trend pieces that allow them to express their individuality. This is a segment of the market that has been historically underserved and neglected. We believe she deserves better,” said Dunn.
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